Marissa Carter is the founder and CEO of Cocoa Brown Tan, the Irish company that has revolutionized the self-tanning process. Cocoa Brown is the world’s first 1 Hour Tan and has gained cult-status internationally among celebrities and beauty editors, from the pages of Teen Vogue to the Oscars red carpet. Cocoa Brown products are sold in almost 15,000 stores around the world, from the UK to Scandinavia, North America, Russia, Australia and Europe. Cocoa Brown Tan is Ireland’s #1, UK’s #3 and Sweden’s #1 top-selling tan. The stats on Cocoa Brown are astonishing. Launched in 2012, successfully landed Penneys as a stockist three months in, and by 2013 Cocoa Brown was Ireland’s bestselling tan. It’s remained so for five consecutive years. Stocked in 23 countries, sales average three bottles per minute.
After the success of Cocoa Brown, Marissa Carter decided to launch Carter Beauty. With 103 products, priced from €4 to €15, the range is a hit list of modern makeup must-haves (including dewy and HD foundations, contour sticks, liquid highlighters and matte lipsticks). Inspired by a manicure, no less, the packaging is pale pink with lilac accents; clean, feminine and pretty. To add to the list, Carter Beauty by Marissa Carter is a Peta-Approved member of Beauty Without Bunnies. They are completely cruelty free and do not test their products on animals, and do not have animal testing conducted by anyone else on their behalf. Some products may contain beeswax, but absolutely no animals are harmed in the production and testing of Carter Beauty products.
Naomi McElroy from Buzz.ie caught up with Marissa Carter, delving right into the story behind carter beauty and asking for advice for young female entrepreneurs. ‘What advice would you give to would be entrepreneurs? What would you say to a woman starting a business?’ “Don’t overthink it too much. You need a certain amount of ducks in-a-row, but what holds women back is more than men, we think we need all 10 boxes ticked before we start. We forget that as long as you know your next two or three steps, you can do it, you don’t need to know all the answers or have it all figured out. Also remember, it won’t happen overnight – I’m 15 years hustling now. Don’t be afraid to ask for help.”
You can shop a huge range of Carter Beauty products on McCormack’s Pharmacy now. https://www.mccormackspharmacy.ie/shop/make-up-beauty/carter-beauty